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Gift cards

Let your customers give the gift of choice.

Want to offer gift cards? First ask about availability and setup for your store. The examples below show the email and card page with code, balance and expiry date; check the flow and your own terms before selling.

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Gift card · Email · Code · Balance · Expiry date

All card details on a dedicated page.

The email link opens a page with the card details. Recipients do not have to search for the code and balance.

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A clear route from the email.

Recipients open the gift card link and see the details for that card. Keep your usage instructions easy to find.

Code, balance and expiry date together.

Tell customers where to find their card details. The gift card page shows the code, available balance and expiry date.

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A gift without choosing a product

Present gift cards alongside your range. Explain where recipients can find card details and usage instructions.

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Find the balance

Point recipients to the link in the gift card email. They can view the available balance on the card page.

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Answer card questions

Use the code, balance and expiry date as the starting point for guidance. Display your usage terms clearly on your site too.

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Card details recipients can return to.

How to set it up

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Set up gift cards

First confirm whether gift cards are available for your store and what setup is required. Then configure your offer and check purchase, email delivery and use at checkout before publishing.

Write your guidance

Explain how customers use the card and find its details. Make your own terms easy to access too.

Check the email

Review the gift card email and its card-page link. Check that your guidance leads recipients to the right place.

Review the card page

Check the code, balance and expiry date. Review the page on mobile, where recipients may open their email.

The expiry date belongs with the card details.

Recipients see the expiry date on the same page as the code and balance. Include that information in your gift card guidance.

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Frequently asked questions

Where does the recipient find the gift card code?

The gift card email contains a link to the card page. It shows the card’s code, balance and expiry date.

Can recipients view the balance?

Yes. The gift card page shows the available balance. Recipients reach it through the link in the gift card email.

Is the expiry date visible?

Yes. The card page shows the expiry date alongside the code and balance. Explain your own usage terms on your site too.

What should I explain about my gift cards?

Describe usage and terms, and point to the card page for the code, balance and expiry date. Keep that guidance easy to find.

Discuss gift cards for your store.